"It all started with a sketch."

It all began with a single sketch that captured a spark of imagination. Samantha, a London-based Graphic Designer envisioned a world where these 'doodles' were more than just images; they were unique personalities waiting to be discovered.

Thus, the initial sketch was more than a mere doodle; it was the birth of Moon Rascals. From that first rough drawing, a unique cast of characters began to develop, each with their own traits and charm. It became clear that each character was not only bursting with personality and potential, but also carried a deeper meaning.

Each Moon Rascals character represents a facet of the human experience, embodying a wide range of feelings and experiences. They stand as unique symbols of our differences, celebrating the idea that it's okay to be diverse and express a full spectrum of emotions.
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As the characters continued to take shape, so did the vision for Moon Rascals. What started as quite literally an idea on paper, has grown into a full-fledged brand, dedicated to bringing fresh, imaginative designs to life. From the sketchbook to the shelf, Moon Rascals is a testament to the power of creativity and the magic of turning a simple idea into a reality.

Our vision is to continue evolving the Moon Rascals story, bringing these characters to life in new and meaningful ways. We aspire to inspire both kids an big kids alike, to embrace their individuality, celebrate their unique qualities, and learn valuable lessons along the way. Through our creative designs and storytelling, we aim to foster understanding, kindness and self-expression.